The Tartan campaign comprised over 160 images that found application across Estée Lauder's global markets, serving as visual elements for digital, print, and in-store materials.

Role: Developed creative concept, selected talent that suited the concept, briefed photographer, stylist and CGI house in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.

Photographer: Matthew Chaves
Stylist: Jen Tran
Retoucher: Velem