Rouse the Wind was the first Urban Decay program to integrate CGI and AI in creating compelling campaign visuals. The project was one of three selected within the L’Oréal corporation as a test case for leveraging CGI and AI in creative production. Visuals were featured on China’s digital platform, Tmall, for the D11 hallmark event.

Role: Developed the creative concept, selected the agency best equipped to execute the vision through CGI and AI integration, and art directed the development of key visuals in partnership with the external agency.

Agency: Industral Color