The Pop of Summer campaign was developed specifically for the U.S. market, supporting multiple department store promotions and an online “Build Your Gift” experience. The visuals were leveraged across Estée Lauder’s U.S. channels, including digital, print, and in-store applications.

Role: Developed creative concept, selected talent that suited the concept, briefed photographer, stylist and CGI house in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.

Retoucher: Velem